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FROM STAFF REPORTS

BIRMINGHAM – Coca-Cola Bottling Company United, a privately-held Coca-Cola bottler in Birmingham, has been announced as the presenting sponsor for the Regions Tradition golf tournament.

The golf tournament is based in the Birmingham area, and is a part of the PGA Tour Champions circuit. The agreement with Coca-Cola United extends through 2028.

The Regions Tradition is recognized as one of the Champions Tour’s five major championships, and is hosted at the Founders Course of Greystone Golf & Country Club in Hoover.

George Shaw, the tournament’s director, gave his thoughts on the announcement.

“We’re thrilled to now add Coca-Cola United as the Regions Tradition’s presenting sponsor,” Shaw said. “Their longstanding support and commitment to community engagement aligns perfectly with the tournament’s values and the community involvement of Regions Bank. With Coca-Cola United’s collaboration, we can continue delivering a world-class experience for players, fans and partners alike.

Regions Bank has served as the title sponsor for the event since 2006. The event over the years has raised more than $24 million for charity and has contributed more than $20 million in annual economic impact.

“We are very fortunate to add a company like Coca-Cola United as our presenting sponsor of the Tradition,” Shaw said. “Along with Regions Bank, who continues as title sponsor and has extended their commitment to the tournament through 2032, and our many other sponsors, we can help ensure even more exceptional golf and great experiences for many years to come.”

To learn more about Coca-Cola Bottling Company United, visit Cocacolaunited.com. For more information on the Regions Tradition tournament, visit Regionstradition.com.